![]() ![]() The first typography syle on this post are Serif fonts, which is the most traditional option, as these type of fonts have been used for centuries they are associated with feelings of heritage and tradition at the same time that makes your brand feel established and this quality creates trust in your potential customers. What you will learn on this post is that every typography design and font-weight are associated with traits that we already have in mind and we as graphic designers need to play with it to create a cohesive graphic design project and use typography as a way of transmitting unconscious messages in a visual way through correct font pairing. One of the key parts of minimalist design style is that every design elements used in your layout must have a function if you want to learn more about minimalism you have a post about it here, as we try to use the less amount of graphic elements we need to use wisely that design elements we already have and transmit unconscious messages using psychology, I already have written a post about shape psychology, brand colors psychology and now I made this post dedicated to font psychology. I already talked on the previous post about the importance in transmitting unconscious messages through design elements to associate your design with different feelings at the same time that you can use these traits to associate your branding elements with some emotions. ![]()
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